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Prize news Won the main prize at the Red Dot Design Award 2023

Date 23-08-31 15:09

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The SF-23 PBV project by the Company's design office won the main prize (WINNER) at the ‘Red Dot Design Award 2023.’

As a design contest organized by the Nordheim-Westphalia Design Center in Germany since 1955, the Red Dot Design Award is one of the world's three major design awards, along with Germany's iF Design Award and US's IDEA. Aiming at designers and manufacturers, every year, design experts select winners in three categories: brand communication design, product design, and concept design.


SF-23 implements a smart and seamless logistics system through an automatic classification system by applying three loading systems depending on the purpose of logistics in the commercial PBV (Purpose Built Vehicle) market. It is a last-mile delivery system project by Seoyeon E-Hwa Design Office that promotes worker efficiency by designing in consideration of ergonomic characteristics. It won the main prize in the concept design category of the Red Dot Award, being internationally recognized as an excellent design from a comprehensive evaluation of differentiation, functionality, design, and influence.